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The Business

The money, priced and counted, for an operation of one.

33 pieces, newest first

The lead

Gumroad Affiliate Program With a 50/50 Split: How It Works

A Gumroad affiliate program that pays half of every sale. What 50/50 means after fees, who can join, how to apply, and why most programs pay so little.

November 1, 2026 · J.D. Forrest

Coaching Subscriptions: How to Tell Real Help From a Retention Funnel

November 1, 2026

Free Strategy, Paid Tools: A Content Model That Isn't Pushy

November 1, 2026

How to Spot Manipulative Creator Course Marketing Before You Pay

November 1, 2026

Keeping Up With the Joneses: How Status Spending Turns Into Debt

November 1, 2026

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Six Hands Are in Your Cart and Two of Them Are MineAugust 4, 2026
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The Niche-Down Racket Is LiveJuly 10, 2026
You Have to Work for the Yes Every DayJuly 6, 2026
How to Validate a Product Idea Before You Build It (The Pre-Sell Test)June 21, 2026
The Gumroad Affiliate Program: Let Other People Sell Your StuffJune 20, 2026
Some Money Belongs on the TableMay 7, 2026