I'm Shifting Gears. Here's Why.

Lately, I’ve felt like something's off.

Not broken. But... noisy.

Too much focus on “growth.” Too much emphasis on selling. Too many newsletters turning into glorified commercials. And if I’m being honest, Niche of One was drifting in that direction too.

That’s not why I started this. I didn’t set out to be a walking billboard.

I started this because I love writing. I love stories. I love exploring ideas. I love minimalist content that actually helps people think, reflect, and create.

So, here’s the pivot:

I’m going to stop treating this like a sales channel. And start treating it like a creative outlet.

Less hustle. More heart.

You’ll still see occasional links to a new book, affiliate sponsor, or project I’m working on—but the goal isn’t to pitch.

The goal is to share. To help. To connect.

From now on, you can expect:

• Fiction writing insights, world-building, and creative process musings
• Thoughts on living and creating simply—with focus, without fluff
• Life experiences that shaped me, in case they help shape you too
• Ideas I can’t shake and stories I feel compelled to tell
• Honest reflections from someone trying to navigate the chaos with a little clarity

Still just one email a week.

Still raw, unpolished at times.

Still me, talking to you—no smoke, no mirrors.

This is my small rebellion against the current version of the web—a version obsessed with optimizing everything for cash, clicks, and conversions.

I want Niche of One to feel like what the internet used to be:

Personal. Independent. Weird. Wonderful.

Built for humans, not algorithms.

So, if you're here for the ride—thank you. If not? Thank you, as well.

If you're tired of being sold to and just want to feel something real again—me too.

Let’s build something better. One reader at a time.

—J. Forrest

P.S.
If this resonates, reply and tell me what you miss about the old web—or what you're hoping to find in the new one.