Don't sell. Solve.

Marketing yourself and your products is a tricky proposition.

The easy route is that of a used car salesman or those annoying people at kiosks or those equally annoying entry level salesmen trying to get you to buy cable TV packages in the store while you're shopping for milk and avoiding the stationary aisle because you will compulsively buy pens and notepads you don't need. (Maybe that last one is just me.)

It's aggressive. It's pushy. It fails almost every single time.

Why?

I can't speak for everyone, but I can speak for myself...

Aggressive marketing tactics make you seem slimy.

They tell me that you don't care about me, only about making money.

Why should I invest my hard-earned cash into a product that (a) I'm not sure will benefit me made by (b) someone who doesn't care whether it does.

It feels like a scam. It feels like manipulation. It feels like my time and effort aren't valued. It feels like I'm the product.

It lacks that personal touch.

Instead, I find it's much better to market organically.

Tell people about the problems you faced, how you solved them for yourself, and how that solution can work for them as well.

This makes it personal.

And if it worked for you, maybe it'll work for them. If they don't have to do all the heavy lifting to get to that point, all the better.

You solved their pain point.

You made a sale.

Thanks for reading!

Hi, I'm Joe. I help creators share their unique voices simply and effectively. Here's how I can help you:

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