THE PRICING WORKSHEET
Walk your brick to a number that lets the night-shift worker buy without
flinching. Price for the hand holding the wallet, not to signal you're
expensive. Fill this out once and walk it to the register.


STEP 1 - NAME WHAT YOU SHIPPED
What is the thing, in one line, and what format is it?

  The product: ______________________________________________________

  Format (checklist / short guide / template / field manual / bundle):

  __________________________________________________________________


STEP 2 - MATCH THE PRICE TO THE FORMAT
The format hands you the range. Your ego does not get a vote. Find your
row, circle the range.

  One-page checklist .................... $1
  Short guide, 7 to 15 pages ............ $2 to $5
  Template or spreadsheet ............... $3 to $10
  Field manual, 30 to 50 pages .......... $9 to $15
  Bundle of three related products ...... the total, shaved 15 to 20%

  The Simple-Fix default: $4 to $15, anchored at $10.

  My range from the table: $______ to $______


STEP 3 - RUN THE FAIRNESS CHECK
Pin the number to what you're actually handing over, not the hours it
cost you. You sell relief, not pages.

  Does this save somebody ten minutes or ten dollars this week?  Y / N
     If yes, $10 is fair.

  Does it buy back an hour of their life?                        Y / N
     If yes, $15 is fine.

  Does the information genuinely run deeper than the format suggests?
                                                                 Y / N
     If yes, price higher, pinned to what you hand over.


STEP 4 - THE NIGHT-SHIFT TEST
Picture the person carrying the most problems and the least money. The
guy closing out the register at a gas station, doing the math in his head.

  Can he buy this without flinching?                             Y / N

  If no, the price is gating the exact people the product was made for.
  Bring it down. Reach is the one thing the premium crowd can't buy back.


STEP 5 - SET THE FLOOR, THEN OPEN THE CEILING
Set a fair floor and flip on Pay What You Want with a suggested minimum.
About 1 in 5 buyers pay above the floor when you treat them like adults.
The floor walls off the strippers. The open ceiling lets the people who
pulled real value pay you what it was worth to them.

  My floor price: $______

  Pay What You Want on?  Y / N    Suggested minimum: $______


STEP 6 - THE VOLUME MATH (so you don't get talked into premium)
Run both columns cold before you commit.

  PRICED FOR ACCESS                    PRICED FOR EXTRACTION
  ____ copies x $______ = $______      ____ copies x $______ = $______

  The two can land in the same spot on the spreadsheet. The cheap one
  also puts a crowd in front of your work: mouths that tell a friend,
  buyers who circle back for the next brick. The expensive one hands you
  a few people and a locked door behind them.

  Which one builds reach? ___________________________________________


STEP 7 - LOCK IT
A low price is the handshake. It drops the risk on the first transaction
to nothing, the thing delivers, and now they know you keep your word.
You can always raise a price later. Cutting one makes you look like a
mark, so start fair and earn your way up.

  FINAL PRICE: $______

  Discount only on:  [ ] bundles   [ ] launches   [ ] never


THE LINE TO REMEMBER
Cheap on purpose, when you could charge triple and nobody would stop you,
is the move most creators are too scared to make. Price the outcome and
forget the word count. Then walk it to the counter, because a priced
product still sells nothing while it sits in the back.